The constitution guarantees the right to free speech but there are specific limitations to the rights like prohibitions against slander and libel. There are also instances when speech can constitute a crime like criminal threats. Criminal threats can include terroristic threats, malicious harassment or when someone threatens another person with death or physical harm. Elements…
The lockdowns put down in Canada in response to the coronavirus pandemic have been hard on a lot of businesses, and logistic firms like Titan Transline are no exception. Thankfully, more and more people are getting vaccinated, and lockdown restrictions are being loosened up, which has resulted in things slowly going back to normal and…
Businesses need a trustworthy and competent digital marketing agency to manage their online marketing needs. However, the number of digital agencies has significantly increased to make the choice quite daunting. It doesn’t help that some digital agencies have little to no experience at all but claims to the contrary. Before you start the search, it…
Most businesses understand the impact of customer reviews on their online reputation. According to a recent study, online reviews can increase conversion rates by a staggering 270%. When reviews are used in the marketing campaign, they create a certain compounding effect. Most shoppers would read online reviews, dig deeper through the profile and search for…
Home décor is something that people take seriously; after all, the house is where you live, and where most people spend most of their time. Just as important, however, is furnishing and decorating the front porch. Simply put, it’s the entryway of your home, effectively the metaphorical ‘handshake’, the connection to the outside world. It’s…
It is common to read influencer posts on social media. Usually, the influencer is a well-known celebrity who promotes a product or service. However, the endorsement of the influencer is not as effective as customer reviews because many people often doubt whether the celebrity is actually using the product. Consumers still prefer to buy a…
Digital advertising is now a key part of any modern day marketing campaign; it’s not an exaggeration to say that most businesses need it in order to survive. Different businesses have different needs, so a ‘one size fits all’ approach isn’t the best way to go about it. Take note of what your organization and…
At least 90% of vehicle collisions result from human error. It could be an operational mistake like speeding or making an illegal turn, and human behaviour. There are drivers who are aware of being impaired and yet they choose to get behind the wheel and drive. Intentional disregard for another person’s safety and health has…
The increase of eCommerce popularity has resulted to a significant increase in products that enter Canada from various retailers in the United States. American establishments like Amazon, Walmart, Target, Home Depot, and various offline and online retailers have managed to deliver consumer goods to 30 million Canadian residents. On the other hand, Canada-based retailers also…
IPG’s Magna, Publicis’ Zenith, and WPP’s GroupM recently released their forecasts for ad expenditure for the year 2021. The global ad marketing industries got hit hard by the pandemic, with a slight rebound in the second half of the year. The three agencies had different specifics, but they all expect that digital media ad expenditure…