LinkedIn recently published a report, detailing the top 10 in-demand marketing skills for the year 2021, using the data on their listings to see what employers are looking for.
Notably, half of the top 10 jobs that the platform saw posted by employers are in the digital or media space, which is why it’s easy to get into a digital marketing team for professionals. The most in-demand skills show that companies are increasingly-reliant technology, alongside a leveraging social media, and the increasing importance of SEO.
The LinkedIn report noted how many times SEO skills were demanded for, with a particular demand for off-page SEO. The platform notes that this means that marketers that know off-page SEO have an edge over the other professionals looking to get hired.
Highlights from LinkedIn’s reports included:
Top Marketing Skills in Demand
According to data from LinkedIn, the skills most demand for marketing jobs are:
- Press releases
- Web analytics
- Sales promotion
- Administrative assistance
- Digital marketing
- Adobe Acrobat
- Retail sales
- Google Analytics
- Content management systems (CMS)
LinkedIn stated that writing press releases is an important skill for professionals, becoming a social media expert is a must for anyone looking to get into a digital marketing team, and will useful for being prepared for the future.
With that said, the marketing skills that LinkedIn are expecting to see the greatest growth demand in the future:
- Content Marketing
- Creative Problem Solving
- Brand Awareness
- Adobe Premiere Pro
- Marketing Automation
- Customer Experience
- Facebook Marketing
With the professional market in the IT field being what it is, LinkedIn stated that getting hired hinges a lot on the supply vs. demand ratio. LinkedIn noted that digital marketing, advertising, and social media are the fields with the best supply-to-demand ratio.
Additional highlights from the report regarding SEO state that search marketing is very much in demand in the market, and that SEO remains a key focus of marketing strategy, especially with voice search becoming more and more common.
Paid search and search engine marketing are also highly in-demand, and skills in digital strategy, link-building, as well as off-page SEO make professionals desirable.