Major Ad Agencies Say That The Ad Market Is Set To Bounce Back In 2021
IPG’s Magna, Publicis’ Zenith, and WPP’s GroupM recently released their forecasts for ad expenditure for the year 2021. The global ad marketing industries got hit hard by the pandemic, with a slight rebound in the second half of the year. The three agencies had different specifics, but they all expect that digital media ad expenditure…