UK Gambling Implements Strict Advertising Code For The Protection Of The Underaged

Gambling is heavily regulated, alongside anything heavily associated with it. While it’s often said that legislation isn’t always up to date with the online world, the UK’s Betting and Gaming Council recently implemented legislation for the gambling and online advertising industry.

The Sixth Industry Code for Socially Responsible Advertising was published by the BGC in late August, and took effect on October 1, 2020, giving the gambling industry, and people invested in king kong marketing review and online ads to read up and prepare.

The directive has all of the BGC’s members agreeing to ensure that any sponsored or paid social media advertising projects they undertake has solid proof that their inventory can be targeted at people over the age of 18.

On top of that, digital safeguards will be put in place to make sure that any gambling-related advertisements placed on search engines, alongside things like many a king kong marketing review and the like, will be clearly labelled that their content is aimed at people over the age of 18, and have safer gambling messages attached.

BGC CEO Michael Dugher stated that the BGC is the standard-setter for the regulated gambling sector, meaning that it is up to them to ensure that the industry’s standards are up to snuff. This latest edition, he says, is proof of their determination and commitment.

BGC’s member, except for the National Lottery, adopted the new regulations following the Advertising Standards Association publishing their first online monitoring sweep, which was done to identify any age-restricted adverts that have been published in digital media meant for kids.