It is very likely that you know about the importance of customer reviews from providing free advertising to increasing traffic to the site. If you listen to the comments and opinions of customers, you can transform every aspect of the company according to the expectations of your customers.
If you are selling a digital product or service, customer reviews will allow you to understand how users interact with the product or service. Every interaction with a customer allows you to collect quantitative and qualitative feedback based on their real experiences with the brand.
However, before you proceed to more complex usability testing and analytics, it is important to set up a simple process of collecting customer reviews and feedback. Social media platforms are reservoirs of candid feedback from customers. It is very likely that your business has gained some direct comments and mentions that can be collected. Whatever feedback you collect ensures that product decisions will align with the purchasing behaviour of your target audience.
Highlighting customer reviews on the homepage can attract attention and encourage them to increase their time with the site. Meanwhile, it makes sense to use a customer review widget that invites customers to rate the company, its products and services on third-party review sites.
Many people are afraid to decide unless they see someone else having a good experience. They need to trust the business before parting away with their money. This is the reason why a digital marketing agency encourages its clients to write king kong agency review and display it for others to see.