What exactly is outbound marketing? This is a kind of direct marketing, also considered as one of the lead generation strategies in business. Business entities often make use of this in conjunction with sales and advertising. With outbound telemarketing, you can promote your products or services by calling them on the telephone. Why do some businesses invest in telemarketing? With the help of a sales telemarketer who performs cold calling for your business, you may be able to convert customers into buyers, contributing to added real time sales leads for you. This type of marketing is not exclusive to B2C but also used in B2B and other types of activities like lead generation, event registration, fund raising, and appointment setting.
While other types of lead generation strategies will not have direct interaction with customers, outbound telemarketing capitalizes on human interaction. There are several benefits to using this in lead generation. For one, since real live humans talk to customers, there’s a great potential in strengthening customer base. Other benefits include low cost involved and creating a good public image for your organization. And even with the new lead generation strategies that have been developed in the recent years, this has remained popular in different industries.
Reliable sources say that even with effective marketing tools like social media advertising, inbound marketing tools like this is not enough to drive a business to its full potential. Outbound marketing fills in the gap where these are lacking. This has already been proven over the years. Consumers nowadays expect to have fast resolution and it so happens that outbound marketing is one of the best ways to accomplish this.
Some even say that outbound marketing like telemarketing could be better than inbound marketing, where they say that the latter can actually be more expensive. Inbound marketing will require an organization to spend on advertising and publicity while there are no such costs involved with outbound marketing. Other organizations are now seeing its importance. You can also use this as a lead generation tool if you want to retain customers. Big companies can tell you that they invest in it for one simple reason – it works.