Novotel Hotels and Resorts in Goa has launched a campaign that will highlight all the different offerings that make the hotel child-friendly. The communication strategy that was developed by MindShift Interactive and produced by MindShiftStudios will begin with a few teasers that will highlight how kids are constantly #LovedAtNovotel.
During the launching of the campaign, it formally started with a video called #GoaForKids where a GoPro was mounted on some kids to capture all their experiences at the fun property including the various experiences that families and children can enjoy at Novotel Hotels and Resorts. The photography team of MindShifthas created a personalized visual journey that showed the hotel from the eyes of a child.
The video #GoaForKids made use of content around the hotel, travelling, parenting of kids and Goa as the priority content to be able to shortlist influencers that can amplify and spread evangelism about #GoaForKids at Novotel. Influencers were invited by the hotel so that they can disseminate the content of #GoaForKidstoand ensure the sustainability of the marketing campaign.
In addition to the shortlist of influencers, they also enlisted various Facebook communities that are related to children, mothers and travel as well as GoPro and lifestyle. They hope that this will help their target audience to engage with the video and increase its organic views. The website offers a special #GoaForKids landing page that is enhanced with carousel ads, promoted posts and emailers to the customer base.
The content also runs across Facebook and Instagram to help in increasing video views and expand the reach to other families. In the next few weeks, the campaign is expected to unravel other facets that will encompass the experiences that have been curated for kids at the Novotel Hotel. Novotel Goa hopes the campaign will raise awareness on the incentives of travelling with children.
Novotel in Sukhumvit Bangkok is located in the heart of the vibrant capital city of Thailand. The hotel is surrounded by the excitement and energy that Bangkok that is known for. Popular tourist attractions are within walking distance including Bangkok’s newest shopping district. Direct booking will provide you great discounts.